Kolkata | April 17 | 2026 : Malabar Gold & Diamonds, one of the world’s leading jewellery retailers and a brand synonymous with trust and responsibility, marks the auspicious occasion of Akshaya Tritiya with its East India-focused collection, Chitrangi, now available across showrooms in West Bengal, Odisha, and Jharkhand.
Akshaya Tritiya is widely regarded as an auspicious time for purchasing gold and jewellery, symbolising prosperity, new beginnings, and long-term value. Rooted in this sentiment, Malabar Gold & Diamonds brings together thoughtfully curated jewellery collections that reflect both tradition and contemporary design preferences.
Chitrangi draws inspiration from the cultural and artistic heritage of Eastern India, celebrating the region’s distinctive visual language through finely crafted gold jewellery. The design language is influenced by temple carvings, alpana motifs, and the flowing forms of the shankh, reflecting architectural and decorative traditions seen across Bengal and Odisha. Intricate patterns, balanced proportions, and detailed surface work define the collection, translating heritage elements into jewellery designed for both traditional and modern wear.
Each piece in the collection is crafted with a focus on clarity of form, craftsmanship, and wearability, making it suitable across occasions from festive celebrations to everyday elegance. The collection is designed to complement sarees, handlooms, and contemporary wardrobes, offering versatility without losing its cultural grounding.
Commenting on the occasion, M. P. Ahammed, Chairman, Malabar Group, said, “Akshaya Tritiya holds deep cultural significance for customers across India, particularly in regions where jewellery is closely linked to tradition and long-term value. With Chitrangi, we have focused on bringing together designs that reflect the artistic identity of Eastern India while ensuring relevance for today’s customer. Our effort remains centred on offering jewellery that is rooted in heritage yet aligned with evolving preferences.”
To mark the festive occasion, Malabar Gold & Diamonds is offering UPTO 30% OFF on making charges of gold, uncut, and gemstone jewellery, along with UPTO 30% OFF on diamond value and this offer is valid till 20th April only enabling customers to make their Akshaya Tritiya purchases with added value.
Customers can also benefit from Malabar’s advance booking options, allowing them to plan their purchases ahead of the festive day with price protection benefits as per applicable terms.
Malabar’s customer assurance principles extend across all purchases, including transparent invoicing with detailed weight break-ups, 100% HUID-hallmarked gold, certified diamonds, and a One India One Gold Rate policy ensuring uniform pricing across the country. The brand also offers lifetime maintenance, guaranteed buyback, and 100% exchange value on gold jewellery.
With Chitrangi at the centre of its Akshaya Tritiya celebrations in East India, Malabar Gold & Diamonds continues to bring together regional craftsmanship, cultural relevance, and trusted retail practices for customers across West Bengal, Odisha, and Jharkhand.
