Building on its brand campaign, ‘The Call of the Blue,’ India Yamaha Motor (IYM) Pvt. Ltd. announced a major refresh to its motorcycle line-up. This update includes fresh colour choices and cosmetic enhancements for the popular R15 V4 and the FZ series model range including FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.
As the New Year begins, the introduction of vibrant colour schemes and graphical enhancement is to boost sales and establish stronger connections with young customers across the country. The emphasis is on catering to the preferences of young customers and enhancing their experience through these upgrades. The new colour choices are tailored to match each customer’s lifestyle, provide them a personalized journey and finally enticing enthusiasts to embrace ‘The Call of the Blue.
Commenting on the upgrades, Mr. Eishin Chihana, Chairman – Yamaha Motor India Group of Companies said, ‘Yamaha is excited to unveil its refreshed 2024 motorcycle line-up, in line with ‘The Call of the Blue’ brand campaign. We are elated to introduce vibrant new colour options and appealing graphics that aim to captivate riders and onlookers alike. The carefully curetted palette that features bold and refreshing shades, not only adds glamour to the bikes but is also expected to heighten consumer delight, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.’ In this context it was further informed through a press release, ‘We have introduced these fresh colour schemes after receiving a lot of feedback from our young consumers in the colour related surveys that are being conducted from time to time. Through these upgrades, we are committed to offer a personalized journey to the Yamaha fans, encouraging more enthusiasts to embrace ‘The Call of the Blue’ for an enhanced biking experience.’
The supremely sporty R15 V4 model for 2024 is set to dazzle enthusiasts with an all-new and bold colour scheme – ‘Vivid Magenta Metallic.’ This will be exclusively available at Yamaha’s upscale Blue Square outlets. Enhancing the model’s appeal, the existing Racing Blue and Metallic Red shades have undergone cosmetic upgrades and will now sport refreshing tones and sportier graphics.
