Kolkata, September 17, 2025 : Shiprocket, India’s leading e-commerce enablement platform, hosted the Kolkata edition of Shiprocket Yatra 2025, highlighting MSME merchant growth across West Bengal during the grand celebrations of Durga Puja, one of Asia’s largest cultural and commercial festivals. As entrepreneurs and local businesses prepare for a surge in demand, festive shopping, and opportunities to expand their customer base, Shiprocket Yatra in Kolkata focused on empowering them with advanced tools, technology, and data-driven insights.
Shiprocket Yatra is a strategic initiative by the company to support the region’s thriving MSME and D2C community, opening new avenues for partnership and innovation. Shiprocket’s experts connected with local merchants, sharing insights and strategies to help MSMEs prepare for surging consumer demand, capture growth opportunities, and optimise sales during the festival’s shopping boom.
Key leaders and experts from Shiprocket engaged with sellers, delivering insights to help them prepare for the upcoming festive season. The sessions focused on data-driven strategies, preparing sellers for the forthcoming festive season and providing recommendations for business growth, aimed at empowering MSMEs to address increased consumer demand and scale their operations through e-commerce.
West Bengal has emerged as a strategic growth market for Shiprocket, with over 13,000 sellers from the state successfully on boarded onto the platform. Collectively, these sellers have done more than 90 Lakh domestic and international shipments, and unlocked transactions worth crores using Shiprocket Checkout and several other integrated marketing solutions. A clear showcase of the region’s robust digital adoption and entrepreneurial spirit. This strong performance has resulted in a ~27% year-on-year growth between 2023 and 2025, reinforcing West Bengal’s position as a key contributor to India’s e-commerce ecosystem.
Speaking at the event, Atul Mehta, CEO – Domestic Shipping, Shiprocket, said, “At Shiprocket, we have always believed that the true pulse of India’s commerce lies in its small businesses and their ability to adapt and thrive. Witnessing Kolkata’s entrepreneurs gearing up for Durga Puja is a reminder of how cultural celebrations seamlessly fuel economic opportunity. From neighbourhood artisans taking their craft online to emerging D2C brands preparing to serve national and global customers, the energy here is unmatched. Through Shiprocket Yatra, we are empowering MSMEs to harness digital commerce, access AI-driven insights, and scale rapidly during the festive season. Our integrated payment, logistics, and marketing solutions are helping businesses transition to pan-India and global brands, fueling sustainable growth, strengthening West Bengal’s and Bharat’s economy altogether.”
The event was graced by distinguished guest – Sarika Ashdhir, CEO, Objet D’ Art as Chief Guest. She highlighted the transformational power of e-commerce for MSMEs, specifically in the context of West Bengal’s vibrant economy.
Shiprocket Yatra 2025 Kolkata delivered a powerful platform for learning, networking, and innovation in the rapidly evolving e-commerce ecosystem, reaffirming West Bengal’s leading role in India’s digital commerce growth trajectory.
The Kolkata edition of Shiprocket Yatra 2025 provided a powerful platform for learning, networking, and fostering innovation in the rapidly evolving e-commerce ecosystem. With Durga Puja setting the stage for record merchant activity and consumer engagement, Shiprocket reaffirmed its commitment to enabling Bengal’s MSMEs as key drivers of India’s festive and digital commerce boom.
