Kolkata | March 29, 2026 : Malabar Gold & Diamonds inaugurated three new showrooms across West Bengal, strengthening its presence in the state and making its jewellery collections more accessible to customers in VIP Road, Serampur, Kanchrapara, Kolkata. With these launches, the brand’s network now includes 10 showrooms in West Bengal, reinforcing its position as a trusted jewellery retailer in the region.
The Serampur showroom, the eighth store in the state, was inaugurated on 27 March. The Kanchrapara and VIP Road showrooms, marking the ninth and tenth outlets in West Bengal, were launched on 28 March. All three showrooms were inaugurated by popular cine actress and brand ambassador for Malabar Gold & Diamonds in West Bengal, Rukmini Maitra, in the presence of senior leadership from Malabar Gold & Diamonds, including Amit Routh, Business Head – East Region, and Thahsil Ahmed, Regional Head – East Region, along with invited guests and members of the local community.
Each showroom has been designed to offer a structured and welcoming retail environment, with layouts that support easy navigation, clear product displays, and personalised customer assistance. Developed in line with Malabar Gold & Diamonds global retail standards, the showrooms bring together extensive collections across gold, diamonds, platinum, and precious gemstones, catering to both traditional and contemporary preferences.
The showrooms showcase a wide range of offerings, including bridal jewellery, occasion-led collections, festive wear, everyday designs, and contemporary styles. Signature collections across diamonds, uncut diamonds, gemstones, handcrafted gold, and polki jewellery reflect a balance between craftsmanship, design detailing, and evolving customer preferences.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said, “West Bengal is a key market for Malabar Gold & Diamonds, where customers value both design and quality. These three showrooms allow us to serve growing demand across multiple neighbourhoods, with an environment that is structured, welcoming, and consistent with our global retail standards.”
Customers visiting the showrooms can expect transparent pricing, detailed product disclosure, HUID-compliant gold, certified diamonds, and the One India One Gold Rate policy, ensuring uniform gold pricing across the country. Customers can also benefit from exclusive Akshaya Tritiya advance booking offers across all three showrooms, allowing them to secure gold purchases ahead of the festive rush. The brand is offering making charges starting from 4.9%, along with 0% deduction on old gold exchange, ensuring greater value and transparency for customers looking to upgrade or invest in jewellery during the auspicious period.
With these launches, Malabar Gold & Diamonds continues to strengthen its footprint across West Bengal, aligning its retail format with local buying behaviour while maintaining consistent standards of quality, transparency, and service.
