Kolkata, 7th July 2026: Johnson’s Baby, the world’s No.1 baby and childcare brand, introduced its Johnson’s Baby Milk & Rice Range, specially crafted with the nourishing goodness of milk proteins and rice bran protein to provide gentle care for a baby’s delicate skin. Inspired by the traditional Indian and Bengali Mukhe Bhaat ceremony, which marks a baby’s first intake of solid food, the Johnson’s Baby reimagines this cultural ritual through the lens of skincare with its ‘Food for Skin Ritual’. It brings alive the idea that the nourishment that begins with a baby’s first foods can also extend to caring for a baby’s delicate skin.
The new Johnson’s Baby Milk & Rice Range is enriched with the goodness of milk proteins and rice extracts, along with Vitamin E, glycerin, and a multivitamin complex. It is specially formulated to nourish and help protect a newborn’s delicate skin barrier while delivering long-lasting moisturisation. Designed as a complete skincare regimen, the range includes a Soap, Wash & Shampoo, Lotion, and Face & Body Cream. All products are clinically proven mild, pH balanced, and hypoallergenic. The Nourishing Milk & Rice Lotion and Face & Body Cream provide up to 24-hour moisturisation through lightweight, fast-absorbing formulations that help protect against dryness while strengthening the skin’s natural moisture barrier.
To amplify the launch, Johnson’s Baby launches a campaign film which is set during a baby’s first food ceremony, a milestone celebrated across Indian and Bengali households. It captures a lively and relatable family moment, as grandparents, uncles, aunts, and other family members eagerly compete for the privilege of feeding the baby first. Amidst the playful chaos, the mother shares a quiet, heartfelt moment with her baby, recognising that milk and rice have been part of her baby’s nourishment journey since Day 1, from caring for the baby’s delicate skin to this important food milestone. The story culminates with the introduction of the new Johnson’s Baby Milk & Rice Range highlighting the brand’s role in providing ‘Poshan Ka Pehla Sparsh’.
Commenting on the new campaign, Peeyush Unikkat, Group Product Manager – Johnson’s Baby said, “For generations, milk and rice have been trusted by Indian families as among the first foods introduced to nourish a baby. With ‘Poshan Ka Pehla Sparsh’ campaign, Johnson’s Baby celebrates this cultural tradition by extending the idea of nourishment beyond what goes inside to how we care on the outside. Inspired by these purposeful ingredients, the Johnson’s Baby Milk & Rice Range is designed to nourish and help protect a baby’s delicate skin barrier from Day 1. It reflects our continued commitment to creating products that parents can trust from the very first touch.”
The campaign will be rolled out across digital platforms, social media, and amplified through by partnering with 25+ West Bengal based influencers to create meaningful conversations within local communities and bringing the story of care, nourishment, and gentle protection of the new Johnson’s Baby Milk & Rice Range to parents. influencers across the country bringing the story of care, nourishment, and gentle protection to parents across the country.
