Kolkata, April 10, 2026 : Taneira, a TATA product, ushers in Poila Baisakh with the launch of a specially curated collection inspired by Bengal’s iconic Lal-Paar Shada saree, available across select Taneira stores in West Bengal. Marking the Bengali New Year, a time of new beginnings, quiet rituals, and homes filled with warmth and hope, the collection reflects the enduring beauty of tradition as it seamlessly blends into the present. Bringing together handcrafted sarees, the collection is priced starting at INR 3,999, making festive dressing both accessible and elegant. Customers can also avail special festive offers with Buy 3 at 15% off and Buy 4 or more at 20% off*, making it an opportune moment to invest in authentic weaves for the season.
Deeply rooted in the cultural fabric of the region, the Lal-Paar Shada saree has long been synonymous with grace and celebration. Building on this legacy, Taneira presents a contemporary interpretation through a diverse range of fabrics including pure silk tussars, Murshidabad silks, chanderis, maheshwaris, cottons, georgettes, silk cottons, silk organzas, silk tissues, and tussar cottons. Each saree showcases intricate craftsmanship, featuring weaving techniques such as jamdani, ikat bandho, and woven textures, complemented by surface artistry including block prints and hand-painted details, offering a rich interplay of tradition and modern design.
Taneira continues to celebrate India’s diverse textile heritage by bringing authentic weaves closer to customers, while honouring the artisans behind them. With its strong focus on quality and cultural storytelling, the brand offers a meaningful way for customers to celebrate the festival with tradition that evolves with time.
Speaking on the collection, Somprabh Singh, Chief Sales and Marketing Officer, Taneira, said,
“Poila Baishakh is a moment that brings with it a sense of renewal and celebration. The Lal-Paar Shada saree has always been at the heart of these celebrations, symbolising grace and new beginnings. With this collection, we wanted to honour that emotion while reimagining it for today’s woman; bringing together authenticity, craftsmanship, and contemporary design. We invite our customers to celebrate the Bengali New Year in a way that feels both personal and timeless”
Customers can visit their nearest Taneira store in Bengal to explore the collection and celebrate the festive spirit with timeless weaves and special offers.
