Aashirvaad blends tradition with technology to launch ‘Matri Shakti Bondona’ campaign across West Bengal
Kolkata, September 27, 2025: Every year, Aashirvaad marks Durga Puja with a purposeful campaign that celebrates mothers as the true embodiment of Maa Durga’s strength and care. This year, the celebrations began with the launch of the soulful “Matri Shakti Bondona” song, created in collaboration with National Award-winning singer Iman Chakraborty. Taking this sentiment forward,…