Aashirvaad Salt ‘Iodine Ka Tilak’ Rath Yatra Campaign Goes On Wheels
Kolkata, 4th July 2025 : As the sacred chants of ‘Jai Jagannath’ echo through the streets of Puri, Aashirvaad Salt returns with its “Iodine Ka Tilak” campaign for the second consecutive year. This year, the brand introduced Patha Nataka (live street theatre performance), a powerful new medium to educate communities on the importance of iodine,…