De Beers Group Partners with Abhishek Sharma to Champion Natural Diamonds in India

De Beers Group Partners with Abhishek Sharma to Champion Natural Diamonds in India

National, March 10, 2026: De Beers Group, the world’s leading diamond company, announced its association with Indian cricketer Abhishek Sharma to celebrate natural diamonds in India, bringing together two forces defined by character, authenticity and enduring excellence. Abhishek Sharma has emerged as one of the most exciting voices in Indian cricket, known for his fearless style…

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TANISHQ AND DE BEERS FORGE STRATEGIC COLLABORATION TO BOOST INDIA’S NATURAL DIAMOND JEWELLERY MARKET

TANISHQ and DE BEERS forge strategic collaboration to boost INDIA’S natural diamond jewellery market

De Beers Group, the world’s leading diamond company, and Tanishq, India’s largest jewellery retail brand from the Tata group, today announced a long-term strategic collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market.  With a vibrant economy, a growing middle class…

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