Indian Silk House Agencies Celebrates Poila Boishakh with 100 Stories of Sarees in latest ‘Shubho Smriti’ Campaign
National, April 13, 2026 : Indian Silk House Agencies launches its latest Poila Boishakh campaign ‘Shubho Smriti’, bringing together voices of 100 women and their stories of celebration. The digital-first campaign reflects on their memories of celebrating the Bengali New Year and how, with each passing year, the saree continues to be an essential part of…
