BHIM Payments App launches ‘Mahi Way’ campaign, reinforcing a simple and secure way to make digital payments

BHIM Payments App launches ‘Mahi Way’ campaign, reinforcing a simple and secure way to make digital payments

Kolkata | April 01 | 2026 : BHIM Payments App, the homegrown digital payments platform developed by NPCI BHIM Services Limited (NBSL), today announced the launch of its ‘Mahi Way’ campaign. The campaign positions BHIM as a clear and dependable choice, enabling users to complete payments instantly. Reflecting India’s trust-led relationship with money, it emphasises…

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BHIM Payments App Announces MS Dhoni as Brand Ambassador

BHIM Payments App Announces MS Dhoni as Brand Ambassador

Mumbai, March 17, 2026 : NPCI BHIM Services Limited (NBSL) today announced the appointment of World Cup–winning former Captain of the Indian Cricket Team, Mahendra Singh Dhoni as the Brand Ambassador for the BHIM Payments App, Bharat Ka Apna Payments App. The partnership brings together two names synonymous with trust, consistency, and dependability, reflecting values…

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