L&T Finance Ltd. (LTF), one of the leading retail financiers, has launched ‘The Complete Home Loan’ for the customers of Kolkata with all the support they need to fulfil their dream of owning a home. ‘The Complete Home Loan’ is offered through a Digitized Process along with a Dedicated Relationship Manager and comes with the option of a Home Décor Finance.
A Home Décor Finance aims to provide flexibility and convenience in acquiring essential furnishings for a comfortable living space. The Digitized Process simplifies the journey of availing the loan with tech intervention. And the Dedicated Relationship Manager serves as a point of contact for the customer throughout the loan process ensuring a smooth and satisfactory experience.
To promote its latest offering, the Company has unveiled three new TV commercials. These commercials cleverly blend humor and relatable situations, with the tagline, ‘Kum Nahi, Complete’. The first TV commercial introduces ‘Home Décor Finance,’ while the second and third highlight benefits like ‘Digitized Process’ and ‘Dedicated Relationship Manager.
Speaking at the launch, Sudipta Roy, Managing Director & CEO at LTF said, ‘To suit the ever-evolving needs of our customers, we are delighted to announce ‘The Complete Home Loan’, a dynamic customer focused offering driven by our commitment to innovation and focus on customer centricity. Through meticulous on-the-ground research, we identified unmet customer needs, leading us to reimagine our existing offerings and focus on a one-stop solution for Home Loans. This launch is a testament to our continuous focus on delivering market leading financing solutions and creating value for our valued customers, partners, and stakeholders. Our new TV commercials aim to boost brand visibility and effectively communicate our offerings. We are confident they will resonate with audiences, making Home Loans more accessible.’
Sanjay Garyali, Chief Executive – Urban Finance at LTF said, ‘Kolkata is a key market for us, and through the launch of ‘The Complete Home Loan’, we are primarily targeting new home buyers seeking fresh Home Loans for both under-construction and ready properties. By understanding consumer behavior, we are proud to offer the research-driven proposition ‘The Complete Home Loan’ that is aimed at providing a holistic solution to customers. In addition to the highlighted features, key value-added features like paperless processing, hassle-free documentation, and best service standards are coupled with attractive interest rates. We believe that our tailored solutions will aid consumers in financing their additional home décor needs seamlessly. Through our offering, we will be able to provide our customers with the flexibility and convenience that they deserve for comfortable living.’
As part of the campaign, the Company is one of the co-presenting sponsors for IPL, and the TV commercials are being streamed on Jio Cinema (Connected TV) during IPL matches. The Company will advertise on prominent news channels during the pre-election results and on poll counting days. The Company has also launched a digital campaign across various social media channels.
