KOLKATA : National Event Management Brand Sigwage has announced to unveil ‘Sarad Pushpanjali Samman 2024’ to celebrate Sharadiya Utsav in a special way. Sarad Pushpanjali Samman 2024 is an initiative to honour the best eco-friendly Durga Puja in Kolkata.
‘Sarad Pushpanjali Samman 2024’ jury members including Jayanta Narayan Chatterjee, Rajib Pal, Prasun Ghosh, Sumit Mukherjee, Sujon Chandra, Tapasi Roy Nandan and Nandini Bhattacharya were present at the press conference at Floatel Hotel to address the media about the concept.
It is a first of its kind Sarad Samman to be held in the city which is dedicated to promote eco-friendly Durga Puja and celebrate with nature lovers. The theme of the initiative is ‘Prakitir Somman, Prokrito Somman’.
‘Sarad Pushpanjali Samman 2024’ will felicitate the best Pandals with ‘Sarad Ananya Award’. The Sarad Ananya Award is a prestigious recognition bestowed upon the individual who provides the most eloquent and insightful brief of the theme at the Durga Puja pandal. This award celebrates not only the creativity behind the pandal’s design but also the ability to articulate its significance, inspiration, and execution in a way that captivates and informs the judges. Additionally, it honors the individual’s overall presentation, including their attire, grooming, and the grace with which they carry themselves, reflecting the elegance and beauty of the occasion.
The Sarad Ananya Award will be presented at the conclusion of the Durga Puja celebrations. The recipient, recognized for their exceptional blend of eloquence, appearance, and understanding, will be honored with a trophy/plaque and a certificate.
Arindrajit Roy, Head of Team Sigwage said, ‘Durga Puja is the most awaited festival of West Bengal. From Dhak, Baul music to food and shopping, it is the most celebrated time for the people of the city. This festival is also about dedicating time and love to the nature. Keeping this in mind, we have launched the ‘Sarad Pushpanjali Samman 2024’ to honour the best eco-friendly Durga Puja with ‘Sarad Ananya Award’ in Kolkata. Winning the Sarad Ananya Award is a mark of excellence in creative thinking, effective communication, and personal presentation. It acknowledges the individual’s ability to connect the visual artistry of the pandal with a compelling narrative, all while embodying the grace and beauty befitting the occasion. This award celebrates the harmonious blend of aesthetics, intellect, and tradition, highlighting the importance of both substance and style in cultural expressions.’
