Kolkata, April 13, 2025 : Kisah Apparels, a trailblazing brand in men’s Indo-Western ethnic celebration wear, marked a stylish milestone with the grand opening of its flagship store in the heart of Kolkata at 104 Rashbehari Avenue, Lake Market.
The launch event, held on Sunday at 4:30 PM, was a star-studded affair, with acclaimed actor Parambrata Chatterjee gracing the occasion as the Guest of Honour and inaugurating the store with a ceremonial ribbon-cutting. The celebration saw the presence of several leading Kolkata influencers and distinguished guests from the fashion and creative industries, making it a truly memorable evening.
Speaking at the event, Parambrata shared, “Designed for the modern metrosexual gentleman, Kisah blends refinement, elegance, and timeless style, offering garments that speak to the man of today — a man who wears many hats with confidence and poise.”
Founded by Yashwi Sarawagi Ladsaria, Yash Sarawagi, and Saurav Kothari, Kisah brings a fresh narrative to the menswear space — where ethnic meets edgy, and tradition gets a major glow-up. From ombre kurtas with mirrorwork to Sherwanis with bold layers, from bomber jackets to denim reimagined with Indian craftsmanship, Kisah garments are designed to make a statement.
“Kisah redefines men’s celebration wear, blending contemporary fashion with a distinct design language. Innovative styles meet timeless elegance, creating garments that marry art with practicality, transforming the men’s ethnic wear landscape,” said the co-founders in a joint statement.
