Kolkata, June 04, 2025 — Following its successful debut in Hyderabad, JioStar Entertainment’s regional LEAP roadshow made its way to Kolkata, strengthening its connect with Bengali-speaking audiences and the Eastern advertising community. The initiative is a multi-city effort aimed at spotlighting the power of regional content, sharing consumer insights and demonstrating how the network is enabling brand impact at scale through its compelling content across TV and Digital.
“Our storytelling is deeply rooted in a nuanced understanding of local culture and evolving consumer preferences. The overwhelming response to our Bengali content on Star Jalsa and Colors Bangla channels and JioHotstar is a reflection of the emotional connection we’ve built with audiences across the region. With this roadshow, we engaged directly with our partners, celebrated regional insights, and spotlighted the limitless possibilities JioStar has to offer,” said Ajit Varghese, Head of Revenue, Entertainment & International, JioStar.
LEAP roadshow unpacked the network’s content strategy across TV and digital, performance highlights, success stories and more. The event spotlighted how brands can maximise business outcomes by leveraging JioStar’s understanding of the market and its ability to deliver relevant messaging at scale.
Popular actress Sonamoni Saha added star power to the event with her presence, delighting attendees and engaging warmly with the audience.
“Sonamoni Saha, Bengali actress and a familiar face in Bengali entertainment, shared, “It’s always special to connect with audiences who’ve been a part of my journey. Star Jalsha and Colors Bangla have played a pivotal role in shaping Bengal’s entertainment narrative. It’s incredible to witness the deep impact that regional storytelling continues to create.”
JioStar’s Bengali entertainment portfolio, comprising Star Jalsha, Star Jalsha HD, Colors Bangla and Colors Bangla HD, Jalsha Movies, Jalsha Movies HD, Colors Bangla Cinema and JioHotstar, reaches a significant share of West Bengal’s audience each month. Fiction shows like Rangamati Tirandaaz, Kothha, Geeta LLB, Udaan and Parashuram lead prime time ratings across the region. Tentpole events such as Jalsha Parivaar Awards and key pujo offerings such as Pujor Shob Chae Boro Jalsha and Subho Mahalaya are cultural milestones that resonate deeply with viewers across the state.
Consumer insights highlighted during the event reinforced television’s continued dominance in West Bengal, with over 70% of the market being rural and TV penetration remaining exceptionally high across the region. The insights point to a powerful opportunity for brands to engage across a broad, diverse audience base.
JioStar’s digital platform, JioHotstar, complements this reach with unmatched scale and precision. With over 800+ Bengali blockbusters and high-performing originals, it offers advertisers both mass visibility and tailored engagement. Brands like G.D Pharmaceuticals, Shantinath Detergents, SAJ Food Products, Hahnemann’s Jac Olivol, Rollick Ice Cream, Sunrise and SRMB Srijan have already capitalized on this unique ecosystem and witnessed significant sales uplift and digital engagement thereby proving that impactful brand growth is achievable through strategic investments in regional media.
As West Bengal continue to play a central role in the region’s media and advertising landscape, JioStar remains committed to offering both scale and relevance to brands seeking to grow their presence here.
