Kolkata, 22nd February 2025 : ItsMajja, one of India’s fastest-growing digital-first entertainment platforms, has made a significant stride in regional content creation with the launch of ItsMajja Music Bangla and ItsMajja Originals Bangla. The grand unveiling at Hyatt Centric, Kolkata, was attended by some of the biggest names in the Bengali film and music industry, marking a milestone in the evolution of Bengali digital entertainment.
The platform’s expansion into Bengali content comes with an ambitious slate of 20 music projects and two web series, promising fresh and engaging storytelling for audiences. As a part of the launch, ItsMajja announced its first musical project, Jaani Dekha Hobe Abar, featuring actors Ranojoy Bishnu and Shyamoupti Mudly. The initiative brings together an impressive lineup of artists, including renowned actors Aparajita Adhya, Trina Saha, Angana Roy, Ena Saha, Neel Bhattacharya, Rwitobroto Mukherjee and others. Acclaimed musicians like Anupam Roy, Ishan Mitra and Ankita Bhattacharjee will also be contributing to the platform’s upcoming music releases.
Spearheading the launch, Sourin Dutta, Founder & Mentor of Media One Solutions & ItsMajja, highlighted the platform’s vision for Bengali entertainment. Calling it ‘the world’s biggest OTT platform for curated content,’ he emphasized ItsMajja’s commitment to regional storytelling. ‘Our goal has always been to empower audiences with content that reflects their culture and language. Regional content is the future of digital entertainment, and ItsMajja Bangla is dedicated to pushing the boundaries of storytelling’, he stated.
Echoing this sentiment, Anant Shrivastava, Business & Strategy Head of Media One Solutions & ItsMajja Bangla, spoke about the deep-rooted cultural impact of the platform’s expansion into Bengali content. ‘India is a land of diverse languages and traditions, and content has the power to bring people together. Bengal holds a special place in our hearts, and we have carefully curated our music and stories to resonate with every Bengali. ItsMajja Bangla is here to celebrate Bengali heritage and redefine digital entertainment’, he said.
Founded in 2015, ItsMajja has been at the forefront of digital entertainment, successfully launching regional content platforms in Marathi, Kannada, and Gujarati. The introduction of ItsMajja Bangla further strengthens its presence in the regional entertainment industry, promising high-quality music and web content tailored for Bengali audiences.
With this expansion, ItsMajja Bangla is set to become a game-changer in the Bengali digital entertainment space, catering not only to local audiences but also to the global Bengali diaspora. The platform’s strategic collaborations with top talents from Tollywood and the Bengali music industry aim to set new standards in regional digital content, making Bengali entertainment more accessible and immersive than ever before.
