Kolkata : India’s Air Freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its famous 10 year old TVC featuring Jasmin Bhasin, bringing back fond memories of the old campaign, this new year.
Nostalgia marketing deftly strikes a nostalgic chord, repackaging the most cherished aspects of bygone eras in innovative ways. By tapping into nostalgia, this campaign offers a sense of continuity and dependability, providing solace in familiarity. This sentimental longing for a bygone era fosters a comforting sense of stability, allowing consumers to reconnect with the old advertisement and relive the simplicity of a past time, though in a fresh new avatar.
The original advertisement, which debuted approximately 10 years ago, garnered widespread popularity due to its humorous and witty tone. It conveyed the potential social embarrassment resulting from the absence of Odonil in one’s bathroom. This particular ad that generated significant buzz featured Jasmin Bhasin. In the commercial, she portrayed a newlywed Indian bride, seated on a sofa, candidly sharing her marital grievances with the camera.
Her most pressing concern? The lack of Odonil in their bathroom, raising concerns of their status and class, in a fun and entertaining manner. Building on this, Odonil’s new campaign emphasizes the vital role Odonil plays in enhancing bathroom experiences and transforming one’s lifestyle, while also adding to one’s social reflection.
Vaibhav Rathi, Marketing Head- Homecare, Dabur India Ltd. said, ‘We are thrilled to launch a new campaign that revisits a beloved classic: Odonil’s 10-year-old TVC featuring Jasmin Bhasin. By recreating this iconic advertisement, we aim to tap into the power of nostalgia, transporting viewers back to a bygone era, and in a fresh new avatar. Our attempt is to bring back fond memories of the original TVC while evoking a sense of warmth and familiarity among our audience. The new campaign highlights the continued significance of maintaining a fresh and fragrant bathroom for classes, in Jasmin’s quintessential style, and positioning Odonil as the go-to solution for its refreshing and long-lasting fragrance.’
‘We are delighted to launch Odonil’s new campaign. Odonil bathroom fragrances are easy to use and provide instant and superior fragrance. It eliminates unpleasant odours and provides a long-lasting fragrance. We are confident that our new campaign will appeal to fragrance-loving customers and assist them in keeping their bathrooms fresh, giving a healthy reminder with a wave of nostalgia that reinforces the fact that Odonil can transform your house and your world.’ Abhilash Singh, CRO, SocioClout Said.
