Kolkata, April 12, 2026 : As we approach the auspicious festival of Poila Baisakh and Akshaya Tritiya, Tanishq, India’s leading jewellery brand from the House of Tata, taps into the natural gemstone jewellery – an emerging category witnessing growing consumer interest in India. Anchored in a curated selection of 100% natural gemstones, this strategic move signals Tanishq’s intent to shape a space defined by authenticity, and design-led aesthetics, alongside the introduction of its latest collection, Hues, within this category. Modern Bengali women are increasingly seeking pieces that offer distinction, individuality, and a youthful yet refined appeal and Tanishq responds to this shift, reimagining how natural gemstones are experienced across both every day and occasion wear.
The collection was unveiled at an exclusive launch event in Kolkata that brought together design, craftsmanship and contemporary storytelling, reinforcing Tanishq’s deep connection with Bengal and its evolving consumer. Mimi Chakraborty captivated the red carpet, embodying the spirit of the collection along Alok Ranjan, Circle Business Head, E1, Tanishq. At the core of the collection lies the story of Srijoni – the modern Bengali woman who actively shapes both her identity and her surroundings. She is expressive, self-assured, and unapologetically authentic, effortlessly balancing heritage with contemporary sensibilities. Through every piece she wears, she asserts her individuality, transforming tradition into a personal and evolving statement.
Hues draws inspiration from the fluidity and richness of an Indian summer, where these elements are reinterpreted into sculptural forms, and bold contemporary compositions. At the centre of each design lies the gemstone, with contour, structure, and silhouette thoughtfully crafted to enhance its natural vibrance and depth. The range showcases a diverse play of cuts, from classic marquise and intricate tabiz cuts to smooth, cabochon-finished stones, each bringing out a unique character and brilliance. The use of cabochon-cut stones introduces a sculpted, luminous quality, while layered colour compositions and techniques such as bunching and slicing add depth, texture, and a sense of movement—resulting in jewellery that feels dynamic, expressive, and distinctly modern.
Crafted exclusively in 18kt gold, Hues reimagines the way gold is experienced this Akshaya Tritiya – moving beyond traditional, investment-led purchases to jewellery that is expressive and meant to be worn. Bringing together a selection of carefully sourced natural-coloured gemstones from regions across the world, such as emeralds, amethysts, citrines, tourmalines, and tanzanites, each stone is 100% natural in origin, sourced with expertise and selected through rigorous standards for its colour, clarity, and intrinsic character. Backed by transparent pricing, lifetime maintenance, and a 100% exchange value, each piece of the collection reflects not just beauty, but enduring value and authenticity—bringing greater trust and credibility to the natural gemstone jewellery category in India.
Speaking about the collection, Alok Ranjan, Circle Business Head, E1, Tanishq, said, “With Hues, we are bringing to Bengal a collection that is deeply rooted in cultural insight while reflecting the evolving preferences of today’s consumer. There is a visible shift towards more expressive, design-led jewellery, especially across weddings and festive occasions. Through this collection, we aim to offer versatility, craftsmanship, and a strong sense of individuality that resonates with the modern Bengali woman. Hues is not just about colour in jewellery, but about celebrating the many facets of her identity.”
Sharing her thoughts on the collection, Mimi Chakraborty said, “What I love most about this Tanishq collection—is how effortlessly it celebrates self-expression through colour. It taps into that intuitive, almost instinctive way we choose what to wear based on how we feel, and how those choices can subtly transform our entire presence. With Hues by Tanishq, it’s less about dressing for an occasion and more about dressing for yourself—capturing your mood, your energy, your moment. It feels fluid, personal, and refreshingly unforced, like a style that evolves with you rather than something you have to define.”
Starting from ₹30,000*, the range offers a versatile selection designed for both occasion and everyday wear. To mark Akshaya Tritiya, Tanishq presents exclusive festive offers, including up to 20% off* on making charges of gold jewellery and on diamond value, along with a flat ₹201 off per gram on gold jewellery purchases*. Customers can also benefit from the Festival of Exchange, making it an ideal time to upgrade old gold into jewellery that is both meaningful and wearable.
